The Ukrainian hotel market is undergoing significant transformation, impacting tourist flows and investment patterns as new hotels and operators enter the scene.

A study indicates that while the industry’s recovery is uneven, it remains hopeful, with a focus on secure regions, domestic tourism, and flexible accommodation options. This trend signals potential for investors: Hotel real estate in Ukraine presents worthwhile prospects in terms of long-term profitability, regional diversification, and strategic positioning following the anticipated victory.

Last year, there was a 7% increase in the number of taxpayers involved in tourism activities, though this figure still trails behind 2021 by 20%. The tourist tax saw a notable rise of 23%, reaching ₴273M ($6.5M). Hotels are actively resuming their operations, contributing to 66.5% of total state budget revenues.

Additionally, a steady return of foreign tourists has been noted, with over 2.5 million visitors recorded in 2024, marking a 4.1% increase compared to 2023.

The growth of hotel real estate in the safer and more recreational western regions of Ukraine, coupled with the opening or resumption of various facilities, resulted in a total increase of 96 collective accommodation establishments by the end of the year. This trend of fostering national operators in safer regions, such as regional centers and popular leisure spots, is expected to carry on into 2025.