Online advertising grew by 7% last year, countering the overall stagnation of Ukraine’s advertising market

Online advertising grew by 7% last year, countering the overall stagnation of Ukraine’s advertising market, reports the Ukrainian Internet Association. With millions of Ukrainians housebound and turning to e-commerce, online advertising grew to $490 million last year. Nearly half of the ad spending for social media and messenger platforms. The most dynamic segment was online ‘media advertising’ which grew by 41% yoy, to $240 million. The full report can be found here. Ukraine’s overall advertising market shrank by 1% last year.