With Instagram rising, the number of Facebook users is decreasing in all regional centers of Ukraine,
reported plusone social impact, citing social media research. Facebook has 16 million active users in Ukraine. Instagram now has 15 million users. In the first half of this year, Facebook had these audience losses: Kyiv – down 3%; Dnipropetrovsk region – down 6%; and Cherkasy – down 25%. By contrast, Instagram has grown by 6% in Lviv and by 7% in Kyiv.