Ukrainian electro-folk band Go_A narrowly missed winning Eurovision two weeks ago, but its song powered to the “top spot in the global Viral 50 chart

 of the world’s largest music streaming service, Spotify, while also riding high on the iTunes and Apple Music platforms,” Peter Dickinson reports in an Atlantic Council Ukraine blog. Headlined “Why Eurovision is Ukraine’s soft power secret weapon”, the essay notes: “The song has clocked up tens of millions of views on YouTube and counting. In other words, Eurovision succeeded in introducing a vast global audience to a uniquely Ukrainian sound.”