Dobrozem, an online farmland sales platform and consultancy, was launched today,

announced the founders Alex Lissitsa, General Director of IMK agricultural holding, Dmytro Dubilet, a former executive at Monobank, the online bank. “The main idea of Dobrozem is to give people the opportunity to buy or sell land honestly and transparently,” Lissitsa writes on Facebook. “The process of buying / selling land in our country is quite complicated,” Dubilet writes on his Telegram channel. “It involves notaries, banks, appraisers, tenants with priority right of redemption. We have worked out this process in detail, and our support service will help sellers at all stages.”