A famous Ukrainian chef has invested €500,000 to launch two retail businesses and expects to attract another €1.5M.

Chef and restaurateur Yevhen Klopotenko invested €500,000 in creating the 100Years brand and the 100shop online store. By the end of 2025, Klopotenko hopes to bring both businesses to self-sufficiency and attract an additional €1.5M in investment.

The 100Years brand has 20 products in four categories: borscht dressings, canned beans, fried peas, and bean hummus. Sauces, spices, confectionery, and beverages are planned for release. Klopotenko’s goal is to reach sales of 500,000 units per month by the end of 2025.

Klopotenko’s other new business is the 100shop online store, which showcases goods from 40 Ukrainian brands. By the end of 2025, it should become a marketplace with over 2,000 product items from 150 manufacturers.

Klopotenko’s new business team comprises 25 people who have previously worked in established retail companies.