Swedish retailer H&M plans to open its first store outside of Kyiv in Kharkiv in May

Swedish retailer H&M plans to open its first store outside of Kyiv in Kharkiv in May. With the 2,100 square meter store in the new Nikolskiy shopping mall, H&M will have six stores in Ukraine after 18 months ago of its initial entry to the market. H&M Ukraine CEO Dominik Fantachino said: “We see a high interest in the H&M brand in the regions.”