Poor PR: Pepsico’s KFC stumbled Wednesday
Friday, November 23, 2018

Poor PR: Pepsico’s KFC stumbled Wednesday

Poor PR: Pepsico’s KFC stumbled Wednesday by opening its fried chicken restaurant in Kyiv’s renovated Trade Unions Building on the anniversary of the start of the EuroMaidan. During the three-month protest, the building on Maidan served as headquarters for the protest movement, until it was destroyed by fire in a bloody showdown between riot police and protesters, on the night of Feb. 18-19, 2014. On Wednesday, members of the nationalist C14 group spray painted protest slogans on the outside of the new restaurant until they were dispersed by police firing tear gas.

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