Friday, November 15
Fashion magazine Marie Claire Ukraine has switched from Russian to Ukrainian,
Friday, March 26, 2021
making its Spring 2021 edition its first Ukrainian-language issue. “There is a superstition about writing on fashion in Russian because of the longstanding influence of these magazines’ head offices, which were based in Russia,” said editor Nadiia Shapoval (The Calvert Journal). “For me, this is a very colonial way of thinking. I think that [this Marie Claire issue] will illustrate that publishing magazines in Ukrainian is possible, and can be popular and competitive.”
