To fill seats, Europe’s low cost airlines will have to heavily promote Ukraine among Europeans as a vacation destination

To fill seats, Europe’s low cost airlines will have to heavily promote Ukraine among Europeans as a vacation destination and Kyiv and Lviv as “city break’ weekend destinations, Denis Antoniuk, former head of the State Aviation Service, tells Interfax-Ukraine. Praising the arrival last month of Ryanair and Wizz Air’s expansion of its Ukraine route network, Antoniuk warns: “Most routes from and to Ukraine just do not have enough passengers, unless serious measures are taken to generate new passenger flows.” Both Ryanair and Wizz Air have powerful marketing systems that in recent years have flooded little known cities like Sofia, Bulgaria, with EU budget tourists looking for new, inexpensive destinations.