With e-commerce growing fast, returns of ill fitting clothes are a rising problem for online retailers

With e-commerce growing fast, returns of ill fitting clothes are a rising problem for online retailers. 3DLOOK, an Odesa startup, has come up with a solution: software that processes two mobile phone photos to come up with with“a perfect fit,”reports Retail Touchpoints news site. Prepared for release this fall as SAIA Perfect Fit, this software just helped 3DLOOK close on a $1 million investment round, with funding from uVentures and 500 Startups. “Return rates are the ticking time bomb of e-commerce, and those numbers escalate each year as online shopping numbers take a greater share of total retail,” Enis Hulli, partner at 500 Startups, writes from San Francisco. “In certain product categories, return rates are as high as 60% to 70%. Younger demographics are using their bedrooms as dressing rooms. The fit is a big, big problem and 3DLOOK’s products are very timely.”