What trends were observed in 2023’s business environment?

According to Gradus Research, most traditional Ukrainian businesses and startups declare that they do not need to relocate from the country. At the same time, the migration of Ukrainians abroad is tangible and is reflected in the operations of Ukrainian companies.

Despite the challenges associated with the shortage of personnel, the search for new employees, and the preservation of current sales markets and customers, the study shows a proactive business position and a readiness to solve these issues.

Also, businesses plan to build active and moderate development strategies in the short term. Companies continue to look optimistically at growth prospects and primarily include active or moderate development plans in their strategy.

Another trend is that the share of businesses that have undergone partial or complete industry transformation has increased significantly. In general, businesses have adapted to the war’s challenges, and most companies are now operating in pre-war mode.