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Ukraine’s business sentiment has significantly improved this year.

How does a business assess its state and prospects?

Ukraine's business sentiment has significantly improved this year.

In Ukraine, the percentage of companies expecting their business situation to worsen has decreased to 29%, down from 56% in July 2024. Additionally, the number of those who believe the situation will improve has doubled in six months – rising from 16% to the current 32%, according to a survey by the European Business Association.

Reports indicate that over the past six months, the percentage of managers who view their business situation positively has grown from 27% to 40%. More than three-quarters of companies – 77% – stated they would continue to operate in Ukraine, regardless of whether the fighting ends this year. However, only one-third of the surveyed company managers (32%) are convinced that the fighting will conclude this year, while 25% believe it will not. At the beginning of 2025, 75% of businesses are functioning at full capacity.

Entrepreneurs cite the factors with the most negative impact on businesses as the lack of qualified workers and mobilization (75%), the war and occupation of territories (63%), and economic instability (54%).

 

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