Ukraine’s tourism sector has matched its pre-war income totals and continues to grow. In the first quarter, the budget was boosted by nearly ₴799M from tourism, which is 30% more than the same period in 2024 (₴616M) and nearly double the amount from the first quarter of 2023 (₴383M), according to the State Agency for Tourism Development. This year’s tax revenue already exceeds 2021 pre-war figures by 27% (₴629M in the first quarter).
The agency attributes the growth to several factors, including higher tax rates and an increase in the number of taxpayers. In 2025, there were 12,757 taxpayers, up 7% from last year. However, taxpaying entities in the industry have not yet reached their pre-war level: There were 15,142 payers in 2022, and 2021 had over 16,000.
Additionally, hotel service prices have risen due to inflation and rising operating costs, which have also impacted tax revenue. As a result, the cost of tourist services has increased by an average of 20-40% in recent years. The rise of domestic tourism, as well as the relocation of businesses and internally displaced people, has also contributed to this growth.