Reface, a separate Kyiv startup, recently became the most popular American app downloaded on iOS, the

Reface, a separate Kyiv startup, recently became the most popular American app downloaded on iOS, the operating system for Apple mobile devices. The app allows users to use a selfie photo to place their face in a video with stars. On Aug. 26, Reface became the most popular app in the entertainment category in the US and 17 other countries, ahead of TikTok and Netflix. Then, on Aug. 31, it become the most popular app in America overall. “A startup from Ukraine has never been # 1 in the US,” Roman Mogilny, CEO of Reface, tells Interfax-Ukraine. “It’s cool to understand that the application has gone viral and popular not only in America, but also in more than 100 countries around the world.”