Kyivstar, Ukraine’s largest mobile operator, reports the most popular messenger services for its 25.9 million users are: Viber– 12 million; Facebook messenger – 11 million; Telegram – 6 million; and WhatsApp – 5 million. For social platforms, the ranking is: Facebook and YouTube – 13 million; Instagram – 10 million; Twitter – 7 million; and TikTok – 5.5 million. Average daily use is: TikTok – 88 minutes; YouTube – 54 minutes; Facebook – 44 minutes. Prime usage time is during lunch – from noon to 13:00 pm and at night, from 18:00 to 22:00.
Kyivstar, Ukraine’s largest
