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Wildberries, Russia’s biggest online retailer, launched in Ukraine on Monday

Wildberries, Russia’s biggest online retailer, launched in Ukraine on Monday. The Moscow-based company is offering 3 million goods and 32,000 brands: clothing, shoes, toys, sporting goods, pet supplies, household and gardening products. Nova Poshta and Meest will deliver orders. Now operating in eight countries, Wildberries is now owned by Tatyana Bakalchuk, listed by Forbes as the richest woman in Russia. In deference to Ukrainian sensibilities, the Wildberries operation in Ukraine will answer to Wildberries Poland and the merchandise for sale here has been purged of images of communism and Putinism.

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