While Ukraine has increased honey exports 20 times over the last decade, the national product fetches among the world’s lowest prices – not more than $2 per kilo. “The reason is that 99% of all honey is exported in barrels – that is, without packaging, without a brand, and virtually without added value,” writes Anna Burka of the UN’s Food and Agriculture Organization. About 90% of Ukrainian honey for export is honey from sunflower, giving it a generic taste. As Europe’s largest honey producer, Ukraine should cater to European tastes, where consumers look for new tastes – spices, nuts and berries, herbs, spicy honey with pepper, and cream honey. In the EU, she tells Ukrinform, prices are: floral honey — $6.19/kg; cream honey – $7.71/ kg; organic floral honey – $15.53/kg, and organic mono flora acacia – $16.46/kg.
While Ukraine has increased honey exports 20 times over the last decade, the national product fetches among the world’s lowest prices – not more than $2 per kilo.
