Weeks before the official start of campaigning, the Presidential election is boosting the advertising industry
Weeks before the official start of campaigning, the Presidential election is boosting the advertising industry. From April through September, Yulia Tymoshenko’s campaign spent $3.5 million on TV and billboard ads, reports the Committee of Voters of Ukraine. For every dollar spent on outdoor, almost three dollars were spent on TV, according to the Committee’s analysis of financial reports by the Batkivshchyna All-Ukrainian Union. Tymoshenko’s Fatherland party is buying TV ads through Global Media Group Ltd and Starlight Brand Content Ltd. Billboard ads are bought through RTM-Ukraine. Tymoshenko consistently leads in opinion polls. On Monday, Tetiana Slypachuk, chair of the Central Elections Commission, reminded candidates that campaigning for the March 31 vote officially starts in December 31.