Ukrainians are among Europe’s fastest adopters of mobile device payment systems and other non-cash transactions, Maria Babenko, regional director for Visa Inc., tells Focus magazine. “Of course, if we compare Ukraine with Europe in terms of the amount of money flowing through non-cash channels, we are still an emerging market,” says Babenko who handles CIS and Southeastern Europe. “But if we look at Ukraine in terms of adaptation of innovations, then I would say that we are seen as a leader in this direction…Apple Pay and Google Pay, which work in Ukraine, have not yet entered all European markets…contactless transactions in many countries are far less common than in Ukraine because of the unwillingness of retailers to receive such payments.”
Ukrainians are among Europe’s fastest adopters of mobile device payment systems and other non-cash transactions,
