With Apple Pay and Google Pay increasing popular, the use of cashless payment technologies could increase by 25-50% this year, estimates the European Business Association. By the end of this year, as many as 20% of payments in Ukraine could be cashless, the Association says in a press release, citing Evgeny Veremiychenko, coordinator of the EBA’s electronics payments committee. There is big room for growth. In Europe, the average penetration of point of sale terminals is 26,100 per 1 million people, four times Ukraine’s rate of 6,300 per 1 million.