The average Ukrainian spends one hour a day watching YouTube videos, reported Google, owner of the video hosting service. Last year, the number of Ukrainian YouTube channels with 100,000 subscribers grew by 35% yoy. Channels with 1 million subscribers or more grew by 45%. Last year these audience jumps in daily views were recorded: meditation +35%; cooking +45%; and home workout +340%. December 2021 showed these year over year viewership jumps: educational/science +50%; fish farming +50%; and hiking and rafting +80%.