author

Inna Petrova

Journalist , PhD in Science

3DLOOK helps fashion brands reduce returns by 30% while increasing conversions by 4x

3DLOOK is driving digital innovation in the apparel industry with its AI-first mobile body scanning solutions that instantly capture consumers’ unique body shape and measurement data from just two smartphone photos.

The company’s YourFit solution provides personalized fit and size recommendations for online shoppers and body data intelligence that brands can use to create better-fitting clothes. Leading global fashion retailers are using 3DLOOK’s YourFit widget across platforms to maximize conversion and AOV while reducing returns and providing a superior customer experience that drives long-term loyalty.

In the uniform sector, 3DLOOK’s Uniform Pro solution makes uniform fitting more efficient and convenient, reducing returns while saving sales representatives time, ensuring consistent measurements, and instantly connecting uniformed staff with garments that fit them.

3DLOOK uses a patented combination of computer vision, neural networks, and 3D statistical modeling to instantly measure the human body using two photos, which are processed to obtain landmarks on the user’s body and create a unique 3D model and then instantly and permanently deleted. The process takes only about 30 seconds, doesn’t require any third-party assistance, and works on any smartphone or background.

The company was founded in 2016 in Odesa, Ukraine, by Vadim Rogovskiy, Alex Arapov, Ivan Makeev, and Whitney Cathcart. Rogovskiy, 3DLOOK’s CEO, is a serial entrepreneur and investor who previously founded several startups, including Clickky, an online platform for advertisers and publishers that offers programmatic, performance and video solutions. 3DLOOK is headquartered in San Mateo, California, with offices in the US and Ukraine.

What was the challenge?

With the COVID-19 pandemic accelerating consumers’ shift toward e-commerce shopping, retailers and brands face increased logistics and returns costs. As online shoppers cannot try on clothes before they purchase them, fashion and apparel product returns can reach 30% or more of all purchases, mostly due to poor fit. The ballooning return rates that result from online shoppers making the wrong guess about which size garment will fit them or purchasing multiple sizes of a single item and sending back all but the one ends up squeezing brands’ profit margins and negatively affecting the planet as resources are wasted in the shipping of goods back and forth. At the same time, consumers are demanding an ever-more seamless and personalized omnichannel shopping experience that brands often struggle to provide.

One of 3DLOOK’s e-commerce customers, 1822 Denim, is a women’s denim brand based in New York City known for offering the best fitting jeans for all shapes and sizes. The brand wanted to “disrupt traditional size charts” to provide a range of products that would fit real women of all sizes and needed to boost customers’ confidence in purchasing custom-made denim products to drive sales growth. The brand also sought to take the human hand out of the measurement process to avoid human error and minimize returns.

1822 Denim incorporated 3DLOOK’s YourFit solution, which generates personalized size recommendations via a cross-platform, web-based widget that captures consumers’ body data using just two smartphone photos to determine the correct size for customers accurately. Additionally, YourFit allows the brand to collect anonymized body data from its customers to analyze and leverage to optimize its manufacturing processes.

Special thanks to the 3DLOOK team for comprehensive support and assistance!

The project “Boosting local traditional industries with IT capacities” is implementing by TechUkraine in partnership with APPAU – Association of Industrial Automation of Ukraine, International Association Culture&Creativity Association with the financial support of the German government through GIZ that aims to increase the competitiveness of traditional industries in strong collaboration with Ukrainian IT companies.