MHP Agroholding, Ukraine’s largest chicken producer plans to open 2,000 Myasomarket stores across Ukraine in the next three years. Part of a shift from a ‘raw materials’ producer to a higher value ‘culinary company’. MHP will franchise the meat market stores, 2,000 shawarma DönerMarket outlets, a network of ‘Secrets of the Chef gastro-studios’ and an R&D department. Olena Kosyuk, Head of Research & Development and spouse of the Company Chairman Yuriy Kosyuk, said: “We will be able to develop new products for ourselves and other companies. Study the tastes of different consumer segments. Hold tastings, gather focus groups, test packaging materials and much more.”
MHP Agroholding, Ukraine’s largest chicken producer plans to open 2,000 Myasomarket stores across Ukraine in the next three years
