In Ukraine’s beauty business, the e-commerce portion of beauty product sales has jumped by 55% this year, Elyzaveta Timenko, Market Insight manager for L’Oréal Ukraine, told a Franco-Ukrainian Chamber of Commerce conference on consumer trends last week. The e-commerce slice rose from 8.7% last year, to 13.6% for the first half of 2020. Last year, the growth rate was 30%.
In Ukraine’s beauty business, the e-commerce portion of beauty product sales has jumped by 55% this year
