Digital advertising grew by one third in hryvnia during the first half of this year,

Digital advertising grew by one third in hryvnia during the first half of this year, compared to the first half of 2018, reports the Ukrainian Internet Association. Adjusted for inflation, this would be a 20% increase. Banner advertising is the most popular with 43% of the market, followed by in-stream video – 35%, and popups 8%. About one quarter of all ads went to of social media and instant messengers, such as Facebook, Instagram, Twitter, YouTube, Skype, and Viber.